Brand

Pronounciation and Spelling

If you use the Typst name in prose, always capitalize it as Typst. Pronounce Typst as /taɪpst/, i.e. 'Ty' like in Typesetting and 'pst' like in Hipster.

Name and Logo Usage

• You are free to use the Typst name and logo to refer to our web app and the Typst compiler.
• Commercial uses of name and logo always require our authorization.
• You may use the Typst name in the name of your package or project that in some way incorporates, depends on, extends, or references Typst. The name of the project must not imply that it is the Typst web app / IDE or compiler. The name must allow any reader to immediately grasp that the project is neither the Typst web app nor compiler.
  • OKAY: typst-din-letters, typst-vim-plugin
  • NOT OKAY: typst-ide, typst-app, typstc, typst
• You may create and use modified versions of the Typst logo or its elements (a) for a project that in some way incorporates, depends on, extends, or references Typst and (b) on blogs / social media / ... as long as they are substantial enough to not be confused for the original logo. Given your modified logo, a consumer shall not assume that it designates the Typst compiler or web app, nor shall they assume that it is endorsed by us.
  • OKAY: Mashing up the logo on social media or on your blog, Incorporating the Typst 't' in your larger app logo, referring to the web app or the compiler with the logo as-is
  • NOT OKAY: Using the unmodified logo or the Typst 't' as the logo for your project.
• If you are unsure about whether your use of the Typst logo or name is permissible or if you want to obtain explicit permission or exemptions from these rules, contact us at hello@nulltypst.app

This is in line with how other projects like Python handle their name and logo. Note that this policy is an initial version that may evolve in the future.